For Jiu-Jitsu & MMA school owners stuck at the same number

Leads are only one piece. Growth takes a system.

Name: The Jiu-Jitsu School Growth Blueprint
Price: 19.99 USD
Availability: InStock
Author: Jeremy Henderson

The Jiu-Jitsu School Growth Blueprint shows you exactly why your school is stuck at 80, 120, or 250 students — and the order of operations to break through. Written by a school owner who grew two academies past 400 students, not a marketer who found a niche.

Get the book — $19.99

Instant downloadPDF + EPUB93 pages, 22 diagrams30-day guarantee

The Jiu-Jitsu School Growth Blueprint — paperback and tablet

$19.99less than one drop-in class

PDF + EPUBInstant download30-day guarantee

Trusted by academies across the US and Canada

A few of the schools running this exact system right now.

Let's do the math before you read another word

If this book gets you one new student, it's paid for itself ten times over.

That's not a sales line. It's the same math you'll find on page 21, using the numbers a real school owner gave me on a call last month.

This book

$19.99

one time. that's it.

Every script, worksheet, and diagram included.

One student, month one

$159

= 8× the book. in 30 days.

Average adult tuition at the schools we work with.

One student, lifetime

$954

= 47× the book.

$159 a month × the six months an average member stays. (Yours should be longer. Chapter 10 is about why.)

So "ten times over" is actually conservative. One student covers this book almost fifty times. Ten students would be absurd. And most owners who read Part III find the first fix — the one that stops white belts from vanishing at month three — before they finish the book.

The question isn't whether it's worth $19.99. It's whether you believe there's one student's worth of fixes in 93 pages. There are twelve chapters of them. The first one costs an afternoon and a phone.

I'll take that trade — $19.99

Read it tonightUse it tomorrow

Sound familiar?

You hit 120. You slide to 106. You climb back. You slide again.

Every school owner I talk to says a version of the same sentence. The number changes. The sentence doesn't. See how many of these are yours:

We can't break that ceiling. You've been within 15 students of the same number for over a year.
You got burned by an agency. Ten leads a day, six with dead phone numbers, three who never signed up for this, one who lives 45 minutes away.
You're praying Google Ads magically starts working.
White belts sign up excited, vanish around month three, and you're not sure why.
If someone asked what it costs you to get one paying student, you'd say I mean… we spend about this much and get about this many.
You started filming a welcome video for new members once. It's still on your phone.

Three or more? Keep reading. This was written for you.

Hand-drawn graph of a school bouncing between 106 and 120 students under a dashed line labeled The Ceiling — page 13 — every school has one of these

Hand-drawn bucket with a faucet pouring in 10 students a month and holes leaking out 10 a month — same in. same out. no growth.

The thing nobody told me in 2007

A Jiu-Jitsu school is a bucket. You've only ever looked at the faucet.

Sign up 10 students a month with a 10% churn rate and you will sit at 100 students forever. Not because your town is tapped out. Because what's coming in the front door exactly matches what's leaking out the back. That's the ceiling. It's not a mystery. It's one line of math:

Your ceiling=new members / mo÷churn rate

10 sign-ups, 10% churn

10 ÷ 0.10 = 100 students

same 10 sign-ups, 5% churn

10 ÷ 0.05 = 200 students

Same sales effort. Same ad spend. Twice the school. The only difference is the holes in the bucket — and plugging them costs an afternoon, not an ad budget. That's why Part III of this book comes before you spend a dollar on ads, and why most agencies have it backwards.

What's inside

Four parts. Twelve chapters. Every one ends with something you can do that day.

No theory. This is the exact system I ran in my own schools and the one my team builds for academies across the US and Canada — written down so you can build it yourself.

Part I

The Math — why you're stuck

1
The CeilingThe bucket, the two levers, and the ceiling formula you'll calculate tonight.
2
The Shark Tank QuestionCPL vs. CAC, lifetime value, and the one rule that decides whether you're allowed to scale.
3
The ScoreboardSix numbers, a two-minute daily log, and a diagnosis table that tells you what to fix.

Part II

The Front Door — getting them in

4
The FlywheelWhy ads alone don't work, and the six checkpoints a stranger walks before they book.
5
Your Website Is a SalespersonAbove the fold, one-tap forms, and the 30-minute SEO fix so Google and ChatGPT can find you.
6
The Junk Lead TrapThe one tool behind most junk-lead stories, and what to ask for instead.
7
Speed to LeadThe 5-minute / 24-hour text chain, three reminders, and missed-call text-back, word for word.
8
Ads That Pay for ThemselvesWhere to start, when to scale, and why "60 students guaranteed" is a red flag.

Part III

The Back Door — keeping them

9
The First 60 MinutesThe what-to-expect video outline and the one sentence at the door that makes the sales conversation happen.
10
The First 90 DaysThe real reason white belts quit, the 90-day onboarding journey, and the beginner video series that fixes it.

Part IV

Putting It Together

11
The Order of OperationsPlug the bucket, fix the funnel, then turn up the ads. A 90-day calendar.
12
How to Not Get Burned AgainSeven questions to ask before you hire any marketing partner — including mine.

Look inside

Written like a school owner talks. Drawn like a whiteboard.

Short chapters. Real numbers from real schools. Twenty-two hand-drawn diagrams so the ideas stick after you close it.

Interior page: the scoreboard diagnosis table — the diagnosis table (ch. 3)

Interior page: Chapter 6, The Junk Lead Trap — chapter 6 opener

Interior page: the scripts appendix — the scripts appendix

Facebook lead form vs. landing page funnels

Plug the bucket, fix the funnel, turn up the ads

Also included — the toolkit

Everything you'd have to build from scratch, already built.

The Scoreboard Worksheet

The daily log, the monthly formulas, and the green-light check that tells you when to add $5 a day.

Every Script, Word for Word

The pre-frame. The 5-minute and 24-hour texts. All three reminders. Missed-call text-back. Day 0/10/30/90 check-ins.

The Beginner Video Series Outline

Ten 90-second videos, objectives not techniques, starting with the guard. Film on your phone.

The Website Checklist

Above the fold and under the hood — including the three fields that make you visible to AI search.

The Seven Questions to Ask Every Marketing Agency

Print it. Don't sign anything until every one is answered in writing.

Who wrote this

A foot and a half of cancelled waivers taught me everything in this book.

I'm Jeremy Henderson. I opened my first Jiu-Jitsu school in Texas in 2007, later a second one, and grew both past 400 students. One day I opened the bottom drawer of our filing cabinet and found a stack of cancelled member files a foot and a half tall — and realized I'd been pouring everything into the faucet while the bucket leaked.

I learned marketing because nobody was going to do it for me. Now I run MMA Marketing Pro, where my team builds this exact system for academies across the US and Canada, and I'm still actively on the mats teaching to this day.

Two schools grown past 400 students each
~20 years owning schools, ~25 years training
Founder, MMA Marketing Pro — websites, funnels, automations & ads for martial arts schools

From the mats

Real numbers. Real school owners. Names left out on purpose.

Dude, we just did 80K this month.

text from a client, end of July — an outlier, and it took years. It's in the book because the system works, not as a promise.

$20Ks → mid-$40Ks

Monthly revenue at a San Diego academy running this system since the agency's first year.

tracked in the same scoreboard you'll find in Appendix A

That's great, man. And so simple. It's the number one thing I hear from new students: "I don't even know what to do here."

three-partner school in Phoenix, on hearing the Chapter 10 fix

The offer

The same system my agency builds for schools — written down so you understand every piece of it.

Every system my team builds for our clients is in these pages — the website structure, the landing pages, the follow-up chain, the scoreboard, the 90-day onboarding. Some owners read it and build it themselves. Others read it and decide they'd rather have it built for them. Either way, you'll know exactly what you're building, why it works, and what a good setup looks like when you see one.

The complete book — 93 pages, PDF and EPUB, read on anything
22 hand-drawn diagrams — the ceiling, the bucket, the flywheel, the speed-to-lead flowchart, the 90-day timeline
The Scoreboard Worksheet — track CAC, churn, payback period, and your ceiling
Every script — texts, reminders, the pre-frame, the check-ins, the missed-call text-back
The 10-video beginner series outline and the website checklist
The 90-day order of operations — what to fix first, second, third
The seven questions to ask every marketing agency — so you hire the right one

One student, month one

$159

The whole blueprint

$19.99

30 days

The One-Fix Guarantee

Read it. Use it. If you don't find at least one fix worth more than $19.99 to your school, email us within 30 days and we'll refund you. Keep the book.

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The Jiu-Jitsu School Growth Blueprint

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Questions

Before you decide

I run an MMA / kickboxing / karate school. Does this apply to me?

Yes. The examples are Jiu-Jitsu because that's what I own, but a membership school is a membership school. The ceiling formula, the scoreboard, speed-to-lead, the pre-frame, and the 90-day onboarding work identically for any martial arts program that signs monthly members.

Do I need to hire an agency to use this?

No. That's the point. The book tells you exactly what to build and in what order, with the scripts included. Plenty of owners will build it themselves. If you'd rather have it built for you, Chapter 12 shows you how to choose the right partner — and yes, it tells you exactly what to ask us too.

Do I need to be running ads?

No. Ads are Chapter 8 of 12, on purpose. Parts I and III cost nothing but an afternoon and your phone, and they're where most schools find the first fix. The book tells you not to spend a dollar on ads until the bucket holds water.

I've already got Gymdesk / Zen Planner / Kicksite. Do I need new software?

No. The scoreboard works in a spreadsheet, and the worksheet in Appendix A shows you exactly which five things to log each day. Use whatever you already use for billing.

How long does it take to read?

About two hours cover to cover. Most owners read Part I in one sitting (it's short and it's math you can do tonight) and then work through a chapter at a time.

What format is it?

PDF and EPUB, delivered instantly after checkout. Read it on your phone, tablet, Kindle, or print it and keep it at the front desk.

What if it's not for me?

Email within 30 days and we'll refund you in full. Keep the book.

One more time

Full mats aren't luck. They're math.

You know your number. In 93 pages you'll know the formula behind it, the six numbers that move it, and the exact order to pull the levers. One student pays for this book fifty times over. Go do the math.

Get the book — $19.99

Instant downloadPDF + EPUB30-day guarantee